I just thought it was a strange Super Bowl commercial. But as we were watching the ad for Michelob Ultra Pure Gold, my son said: "That's ASMR!" https://www.youtube.com/watch?v=LXmlN9BAddg&mod=article_inline As you might have guessed, I had no idea what he meant. Fortunately, the Wall Street Journal had a story about it in today's paper. Here's an … Continue reading ASMR: Beer, Sneakers, and Haircuts – What Is the World Coming Too?