
In the most recent Pinkcast, Dan Pink features David Litman, whom Dan describes as one of the premier book jacket designers.
David designed the cover for Dan’s latest book, The Power of Regret. Here’s the cover, featuring a piece of crumpled paper:

In The Power of Regret, Pink draws on research in psychology, neuroscience, economics, and biology to challenge widely-held assumptions about emotions and behavior. Using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey—which has collected regrets from more than 16,000 people (including yours truly) in 105 countries—he identifies the four core regrets that most people have. These four regrets, Pink argues, operate as a “photographic negative” of the good life. By understanding what people regret the most, we can understand what they value the most. And by following the simple, science-based, three-step process that he sets out, we can transform our regrets in a positive force for working smarter and living better.
I have enjoyed every one of Dan’s previous books, so I am confident this will be quite good and I plan to read it in the near future.
But back to the Pinkcast.
In the first part of the video, Dan asks David how he came up with the idea for the book cover design. Dan then asked David what he did when he would get stuck.
I don’t have a problem with David’s two suggestions:
- walking away from a project for some time, whether it is for just an hour, or perhaps a day or two, and then
- spend some time working on other projects
Doing so, as David points out, is a way to cleanse the pallet, offering a fresh perspective on the original project.
As I said, it’s solid advice.
My problem is that there’s nothing new here. Is there anybody who doesn’t know and do this?
To be honest, I viewed the video as more of a subtle sales pitch for his book, which is fine. I would hope Dan would promote his book. But I would have preferred that was all he did, and not including something else that distracts from that sales pitch.
I’ve shared many of Dan’s Pinkcasts here, and this is the first one that I felt I didn’t learn anything. If Dan’s not careful, there’s a chance his blog could end up like mine…
Here’s the video:
I like the No Ragrets photo. I think that should be the basis of the cover for Dan’s book.
But I don’t think Dan has any regrets for the video. Seems to me though, that you have regrets for watching it. But I like how you turned your regrets into something positive by letting them inspire this post.
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I hope you don’t have any regrets from having read my post, but if you did, it likely wouldn’t be the first time…
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I did have regrets, but that left me feeling relieved that I’m not the only one who writes meaningless posts.
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misery loves company…
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I agree. Especially as a graphic designer. Walking away or sleeping on it is standard practice. Even when you think it is complete, it has always been good to let it sit and go back and check it with fresh eyes. Strange that Dan would think it is novel.
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thank you for verifying what I was thinking; as a graphic designer, do you like the cover? It seems that once David came up with the idea of a crumpledpiece of paper, the design looked pretty easy. But as usual, coming up with the idea is usually the hardest part…
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The idea can take days. Once you have an idea, the execution can sometimes be pretty quick or it can evolve through several mock ups. I actually like the cover. To convey a concept with a such a simple image is very difficult to do. I am not a fan of busy artwork and special effects because these things complicate the message. As they say less is more.
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thanks for your insights; I am also a fan of keeping things simple…
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So, did you ever remedy your regret?
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the regret that I shared was that I did not make more of an effort to become friends with my work colleagues. As I just noted, I’ve worked at the same place for more than 30 years, and I would not consider anyone I work with to be a close friend. You know, the kind of person you would call up when you were struggling with something or someone to go grab a beer with at the last minute.
I have tried to remedy that a bit…
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It is not a great cover from my perspective. A crumpled piece of paper suggests a discarded thought or idea. But there is no writing on the paper. For many, the most painful and longest lasting regrets probably stem from personal interactions or the lack thereof. I agree, the advice in this podcast could have been from a Captain Obvious show.
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I like that the cover is simple, but I agree that the crumpled paper doesn’t scream regret to me. and the advice was quite obvious…
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I trust Dan will be back on his game next week.
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🤞
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He wishes!
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The simplicity of the cover does draw the eye, but I find the cast off piece of wrinkled paper does not necessarily speak of regrets to me. As for the podcast, either convey some new information that can be helpful in my own life or sell me something. But mixing the two reeks of infomercial and I get enough of those already. I have seen this happen on WP too, where hawking the latest published work becomes the theme and subject of what used to be entertaining or informative posts. I cannot blame someone for wanting to encourage people to buy their book, I would just prefer they be upfront about it. Interesting post, Jim!
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I also likethe simplicity of the cover, but I agree that a crumpled piece of paper does not scream regret to me. I wish Dan had just used the post to talk about his book, and not try to squeeze on some advice that was too obvious…
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interesting cover, but in keeping with his idea of coming back to something left unfinished, perhaps it could have shown something halfway through the process, with pencil down, partially written, partially built , etc.
while i am a fan of simple covers and images, to me, the crumpled piece of paper represents a discard of a project, rather than a continuation. i know that book trailers are a selling tool, and they can be a very helpful tool, but maybe he just didn’t do this part of it well, should have walked away from it and thought about it more, before finishing it? all this being said, he has books published and sold and i do not, so he must be doing something right….
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I love your perspective and insight on the cover; it seems like many of us have similar thoughts. But like you said, Dan is a successful author, and I am sure this book be a big seller as well…
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Here’s to not learning anything!
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and more importantly, getting a blog post out of it…
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I think the cover alone turns me off for the book. In my opinion it is boring. To me a crumbled sheet of paper represents anger or dissatisfaction. Maybe it represents regret by unfinished work? Or maybe I should be less shallow and not judge a book by its cover??
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The cover was nice and simple, which I like. But I don’t think the message is quite clear. And I am looking forward to reading the book, despite the cover 🙂
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Was one of those four main regrets the act of reading a book that didn’t enlighten you in the slightest? If so, he could be onto a winner…
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we shall see… 🙂
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Nothing like a bit of shameless self promotion. I do a bit of it myself.
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I agree; authors need to promote themselves…
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I do this with my writing, Jim. I write and then leave it for a few weeks before going back and editing. It is recommended.
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thanks for sharing your approach, Robbie. It makes perfect sense to me…
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After not learning anything new, now I’ll turn on some mindless TV to complete my day.😉
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that sounds like my day…
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“By understanding what people regret the most, we can understand what they value the most.” I’ve never ever thought of regret in this way before. It’s an interesting perspective for sure – it will change how I think about regret from now on- sort of making a note to do better in future.
You’re right, he’s not really offering any new advice…. lol
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it is an interesting perspective, and if it is anything like his previous books, it will be an informative and entertaining book…
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We all experience regrets, but I probably hold no regrets in learning something about looking backwards when I’m still trying to look forward.
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well said, Richard!
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Going outside, even for a short time, can be a big difference in shifting your perspective. It helps my writing.
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I wouldn’t mind going outside in the summer as a way of clearing my mind, but I’d think twice about it in the winter 🙂
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Oh, as much as I don’t like the cold, winter is beautiful. I’m just the glass half full.
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I’m just the keep me 100% warm… 🙂
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😎
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