In the most recent Pinkcast, Dan Pink features David Litman, whom Dan describes as one of the premier book jacket designers.
David designed the cover for Dan’s latest book, The Power of Regret. Here’s the cover, featuring a piece of crumpled paper:
In The Power of Regret, Pink draws on research in psychology, neuroscience, economics, and biology to challenge widely-held assumptions about emotions and behavior. Using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey—which has collected regrets from more than 16,000 people (including yours truly) in 105 countries—he identifies the four core regrets that most people have. These four regrets, Pink argues, operate as a “photographic negative” of the good life. By understanding what people regret the most, we can understand what they value the most. And by following the simple, science-based, three-step process that he sets out, we can transform our regrets in a positive force for working smarter and living better.
I have enjoyed every one of Dan’s previous books, so I am confident this will be quite good and I plan to read it in the near future.
But back to the Pinkcast.
In the first part of the video, Dan asks David how he came up with the idea for the book cover design. Dan then asked David what he did when he would get stuck.
I don’t have a problem with David’s two suggestions:
- walking away from a project for some time, whether it is for just an hour, or perhaps a day or two, and then
- spend some time working on other projects
Doing so, as David points out, is a way to cleanse the pallet, offering a fresh perspective on the original project.
As I said, it’s solid advice.
My problem is that there’s nothing new here. Is there anybody who doesn’t know and do this?
To be honest, I viewed the video as more of a subtle sales pitch for his book, which is fine. I would hope Dan would promote his book. But I would have preferred that was all he did, and not including something else that distracts from that sales pitch.
I’ve shared many of Dan’s Pinkcasts here, and this is the first one that I felt I didn’t learn anything. If Dan’s not careful, there’s a chance his blog could end up like mine…
Here’s the video: