I would think when most people go to Google for help, they are searching for things like “Mexican restaurants near me”, or “10-day weather forecast for New York”, or “who’s that really clever blogger that has blather in his blog name”.
But then there are whole subcultures out there using much narrower search queries, and for some reason, my blog seems to be the go-to place when someone wants to know what company makes the most tires in the world.
A couple of years ago I had written a post “And the World’s Largest Tire Manufacturer Is… Drumroll Please…“, and for whatever reason, it is by far my most popular post. Nearly two years later and it is usually my most viewed post every day.
At first, when I saw how many views it was getting, I thought I was being hacked or spammed. And while that may still be the case, it also seems true that when people are actually searching for such an answer, my site is one of the places Google returns as possibly having the answer.
The screenshot above shows the most popular search terms that people used to arrive at my web site since I began blogging five years ago. Of the top 14 queries, five of them relate to tires.
However, as is often the case, if somebody ended up at my blog with the hope of actually learning something useful, they would be sadly disappointed. You see, the blog I wrote about tires is actually a trick question (you’ll have to click on the link above to find out the answer).
I’ve written about this phenomenon before: “The Day My WordPress Stats Went Wild“. My blog had been averaging about 350-400 views per day when I wrote that blog back in September. However, on that particular day, my blog had 5,385 views, of which 5,021 were for my blog post about tires.
The reason I am writing about it again is that the view spike has spiked again the past few days for that post:
Tuesday: 415 views of tire post
Wednesday: 279 views
Thursday (so far): 141 views
Typically, that post gets about 100 views per day.
Now I’m not complaining. It’s not like it’s extra work for me to have people read my post about tires. And it’s nice getting the extra views.
But I just don’t get why so many people seem to be interested in tires.
I’m also curious how in the world if somebody typed “Amazon” into Google search, which returns over 4 billion results, they somehow ended up at my site 65 times. They must have done a lot of scrolling…
P.S. If you do type “blathering bloggers” my site comes in fourth place out of 424,000 results. I guess there are a lot of blathering bloggers out there…