The YouTube ads leaderboard showcases the top ads that people choose to watch each month. The company also compiled a special edition of the YouTube ads leaderboard which showcased the top 10 global ads of 2017.
Somehow I had missed this listing of the top video ads of the year when it was first released, but going by the credo “better late than never”, I thought I’d share the number one YouTube ad for 2017. My guess is that you have not seen this ad, even though it has over 200 million views.
As I’ve noted before, I’m a big fan of commercials. The creators typically have less than a minute to create a memorable high quality video that tells a compelling story meant to emotionally impact the viewer, possibly to the point of taking action. That’s a lot to ask in such a short time period, but a great commercial can pull it off.
While the top YouTube ad of 2017 is a little bit longer(four minutes) than most TV commercials , it didn’t seem long to me, and kept me watching to the end. Given how short people’s attention spans are these days, it’s impressive that an ad of this length was the number one ad.
Without further ado, here is the top YouTube ad of 2017.
I’ve also included a humorous ad from Purple Mattress in case you were curious what the most view ad of April 2018 was. Once again, taking advantage of its medium, this is also longer than your typical 30 or 60 second TV commercial.
It makes me want to try the mattress!