It’s been a while since I shared a TV commercial, but my wife told me about this one, and I was in tears before it was over.
There’s not much I can add, except to say that it’s just about perfect.
And if you like the song that’s playing in the background, I also included a live performance of it by the singer/songwriter, Bryan John Appleby. The song is called Honey Jars.
Well done, Canadian Tires and Bryan John Appleby.
And a tip of the hat to all the kids in the basketball video…
Borden's Blather 
What a difference from our national public discourse.
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I agree; inclusion vs. exclusion, kindness vs. bullying, inspiration vs. doom and gloom.
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We need more of that today.
We are so divided anymore I often wonder where we will end up if things don’t change
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Couldn’t agree more Dave.
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Great spot…..what is being advertised though – is this a PSA or from Canadian tire (hate to ask because I love the sentiment in the spot)
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I think it’s a bit of both; seems like you can accomplish both.
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