Keep It Simple

This is the 60h in a collection of newspaper ads written by Harry Gray, then CEO of United Technologies, that appeared in the Wall Street Journal from the late 1970s through the early 1980s. Here is the text from that ad.


Strike three.
Get your hand off my knee.
You’re overdrawn.
Your horse won.
Yes.
No.
You have the account.
Walk.
Don’t walk.
Mother’s dead.
Basic events require simple language.
Idiosyncratically euphuistic eccentricities are the promulgators of triturable obfuscation.
What did you do last night?
Enter into a meaningful romantic involvement
or fall in love?
What did you have for breakfast this morning?
The upper part of a hog’s hind leg with two oval bodies encased in a shell laid by a female bird
or ham and eggs? 
David Belasco, the great American theatrical producer once said, “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”


 

In honor of this post, I’ll keep it simple.

The End.

 

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