Nielsen, the rating company, has created a fascinating tool known as PRIZM® . PRIZM is the industry-leading lifestyle segmentation system that yields rich and comprehensive consumer insights to help you reveal your customer's preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects. PRIZM defines … Continue reading Want to Know Your Neighbors’ Purchasing Habits? →

A recent British Airways survey of 2,000 U.S. baby boomers (aged 55 and over) asked them what some of their biggest regrets in life were. Among the findings were the following: 17 percent of male baby boomers said working too much is one of their biggest regrets whereas just 8 percent of women said this … Continue reading No Ragrets →

It was a deadly night in Philadelphia this past Tuesday, with five people killed in five separate shootings. In the 2400 block of North Hollywood Street, a 31-year-old male was shot once in the chest around 8:30 p.m. and pronounced dead at Temple University Hospital 20 minutes later. A 21-year-old man died of a gunshot … Continue reading Terrible Tuesday →

Just like Corky the dog being overwhelmed by the combination of a cat, a mailman, and squirrels, I thought my head was going to explode while watching last night's Late Show with Stephen Colbert. One of his guests was Anna Kendrick, my favorite actress and someone I've mentioned a few times in previous posts (here, … Continue reading This Was Almost More Than I Could Handle →

Peeple is an app that allows users to recommend and be recommended by the people you interact with in your daily lives in the following three ways you can know someone: personal, professional, and dating. According to its web site, Peeple is a concept that has never been done before in a digital space. Peeple … Continue reading Peeple and CATS →

My wife, son, and I went to see the Villanova Student Musical Theater (VSMT) group's production of Cabaret tonight, and it was outstanding. Let me offer my congratulations and thanks to all the cast members and crew for all the time and talent you devoted to such a project. My guess is that it was a … Continue reading Life Is a Cabaret →

The woods are lovely, dark and deep,    But I have promises to keep,    And miles to go before I sleep,    And miles to go before I sleep. Those words from Robert Frost's classic poem, Stopping by Woods on a Snowy Evening, came to me today while my son and I went for a hike … Continue reading Stopping by Woods on a Sunny Day (with apologies to Robert Frost) →

It was my usual Sunday morning routine, Dunkin' Donuts coffee and bagels at my Aunt's house, watching reruns of Deal or No Deal. I think I've seen most of the Deal or No Deal shows, but not the one that was on TV today. This episode from 2007 featured a young woman who mentioned to Howie … Continue reading My Senior Prom, and Other Rites of Male Passage That I’ve Missed →

I had a little bit of free time today, so I decided to clear out my junk email folder. And it may turn out to be the most financially rewarding task I've ever undertaken. While reading through the junk emails, I came across the following emails (certain details are left out so that no one … Continue reading I May Have Just Won Several Million Dollars →

Some of you may have heard of the four Ps of marketing - Product, Price, Place, and Promotion. But what about the four Ps of behavior change - Process, Persuasion, Possibilities, and Person? I came across these four Ps while while reading a fascinating article about how the Google Food Team and the Yale Center for … Continue reading The Four Ps of Behavioral Economics →