“I Love Veggie Burgers”, Said No One, Ever… Until Now

I’ve been a fan of the Great American Pub in Wayne for a while now.

It’s got a nice neighborhood feel, to it, a great sidewalk for dining al fresco, and a menu that will please a variety of palates. In particular, it’s one of the few non-vegan restaurants I know of that has a separate section on its menu labeled as “Plant Based Vegan Diet”.

I’ve tried a few of things from that section, with my favorites being the Pineapple Quinoa Stir Fry and the Burrito Salad Bowl.

So when we arrived there tonight for a later than usual dinner, I was all set to order one of those options. But then my eye caught the specials board, and I saw that they now served the Impossible Burger.

If you are not familiar with the Impossible Burger (and odds are quite high you are not), this is the vegan burger that has captured a-lot of global attention for allegedly tasting the most like a real burger. It even bleeds like a real burger. And it can be found at White Caste!

Here’s a description of the burger from its web site:

Our dedicated team of top scientists, farmers and chefs spent the last five years studying it from cow to bun. Then we identified methods and ingredients to naturally recreate everything — the sights, sounds, aromas, textures and flavors. The result? This impossibly delicious game changer of a burger.

Because we use 0% cows, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions.

Our burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. We discovered that heme is what makes meat smell, sizzle, bleed, and taste gloriously meaty. Consider it the “magic ingredient” that makes our burger a carnivore’s dream.

The way the world produces meat today is taking an enormous toll on our planet. According to livestock researchers, animal agriculture uses 30% of all land, over 25% of all freshwater on Earth, and creates as much greenhouse gas emissions as all of the world’s cars, trucks, trains, ships, and airplanes combined.

We make the Impossible Burger entirely from plants, without the destructive impact of livestock, so that you, your children, and your grandchildren’s children will always be able to enjoy a good ol’ fashioned burger.

But of course, all of the above would be irrelevant if the burger did not taste good. And I’m happy to report that it passes that test as well.

It’s been nearly 12 years since I’ve had a “real” burger. In those 12 years, I’ve tried many different kinds of veggie/vegan burgers, and while some of them were fairly tasty, none of them offered the sensation of eating a real burger.

That’s all changed now with the Impossible Burger. Finally, a burger that’s not only good for you and good for the planet, it tastes good as well.

I’m already looking forward to my next trip back to the Great American Pub, and I thank them for being so forward thinking.

In the meantime, I anticipate that at night I’ll now

…have these wonderful dreams
Some kind of sensuous treat.
Not zucchini, fettuccini, or bulgur wheat,
But a big warm bun and a huge hunk of meat.

I like mine with lettuce and tomato,
Heinz 57 and French fried potatoes

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