Commercial of the Week: The Three Little Pigs


This advertisement from 2012 was for the Guardian, originally a British local paper that has grown into a national paper associated with a complex organisational structure and an international multimedia and web presence.

The commercial imagines how the Guardian might cover the story of the three little pigs in print and online. The ad showcases the ability of the Guardian to capture and broadcast the latest news in a variety of ways, and in this case, weaving in coverage of insurance fraud and the housing crisis.

Adweek described the commercial as a “masterpiece of craft and storytelling”.

The commercial was recognized as ‘Ad of the Year 2012’ by BBH London and ‘Best Crafted Commercial’ at the British Arrow Craft Awards. The commercial also won a Cannes Lions award, which is a mark of excellence for the advertising and creative communications industry and celebrate work which inspires, excites, and innovates.

Once again I am impressed with how much can be accomplished in just two minutes of video. I like how the commercial takes a story familiar to everyone and puts an unexpected twist on it, all while managing to highlight the multimedia news capability of the Guardian.

So without further ado…

2 thoughts on “Commercial of the Week: The Three Little Pigs

  1. Jim, you had me at “three little pigs,” so much so that I went and found the advert on YouTube since I couldn’t find it on this post. Nice writing!

    1. Hi Susan, I’m not sure what was going on with the post, but I think the video should now be available at the end of the post. Hope you enjoyed watching it on Youtube – it was a pretty clever video Thanks for the feedback!

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