Go Ahead! Pursue That Goal! Take That Risk!

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The 25 Cutest Dog Breeds - Most Adorable Dogs and Puppies

This post has two objectives. One is to get a lot of likes. The other is to not waste your time.

According to a new international marketing study, researchers have concluded that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product. They were also more willing to take risks when making a decision.

What Your Cat Is Saying With Its Eyes

The researchers found that dog and cat ads were most helpful when they had a promotional message with an enthusiastic tone. (hence all the exclamation points in my heading!!)

Newfoundland Dog Breed Information

The researchers also found that marketers should consider crafting their advertising messages differently or recommending different products and services when they target consumers depending on their pet exposure situations.

World's most popular cat breeds | Daily Sabah

Marketers should emphasize promotion-focused goals such as gains and non-gains if they are targeting dog owners or after consumers are exposed to dogs or dog-featuring stimuli such as in an advertisement.

Bernese Mountain Dog Dog Breed Information

On the other hand, marketers should focus on prevention-focused goals such as losses and non-losses if they are pursuing cat owners or after consumers who are exposed to cats or cat-featuring stimuli.

The Shots Your Cat Needs

So let’s see if this works for blog posts as well.

If you liked all the dog photos, help me with my goal of getting a lot of likes.

At the same time, I hope the cat photos made it feel like I did not waste your time, or at least not as much as I usually do…

*header image from Halifax Humane Society

*bottom image from Orchard Road Animal Hospital

*for source of other images, right-click on the image and open the image in a new tab

 

Published by Jim Borden

A 60-something guy trying to figure out the world, and his place in it. Happily married for 40-plus years, three wonderful sons. Accounting teacher, fitness enthusiast, blogger, reader.

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90 thoughts on “Go Ahead! Pursue That Goal! Take That Risk!”

  2. Ok so I really liked the pics, especially the dogs but the info was lost on me. I am so confused don’t know whether to hit like or not. Must be the visual person response. At least I hope it is Also when you read blogs through the app on a tablet or phone, you can’t right click on the images.

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  6. I’m sorry, I can’t click the “like” button on such a speciesist piece. Where are the rabbits and fuzzy ducklings and chicks? Well, okay, I did like it anyway.

    Liked by 3 people

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  14. Sorry, but the images added as much to this for me as they would have done in an ad: zilch. Nice try, though. Keeping with the animal theme, I suspect this research is 🐎💩 😉

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