It’s been a while since I’ve written about a men’s fashion piece from the Wall Street Journal. Back then, I referred to it as the annual comedy issue of the WSJ.
Here were some of the photos I had included with those posts:
The basic point of each of those posts was questioning whether or not normal guys actually dressed like that, since I had never seen it.
Well, this weekend there was an article about one of the latest trends in men’s fashion, referred to as kidcore.
Kidcore refers to adults dressing like teenagers, and apparently, it has exploded during the pandemic (maybe bad fashion taste is a side effect of COVID).
Lyst, a British company that tracks the behavior of more than 150 million online shoppers in 2021, ranked kidcore as one of its top trends of 2021, based largely on the strength of searches for things like charm necklaces and cartoony Crocs. “A lot of people were searching for comfort and familiarity,” said Pierre Lavenir, a cultural specialist at Lyst.
According to reporter Jacob Gallagher, kidcore is defined by an attitude rather than any specific combination of clothes or accessories. It is about revisiting the way you dressed before anyone told you what was cool—when you really dressed for yourself.
As stringent corporate dress codes become passé, many men see little reason to leave their youthful sense of style behind when they get a quote-unquote adult job. “I could literally wear anything I want” to work, said Julian Davis, a 24-year-old copyright-infringement specialist in Austin, Texas. Mr. Davis takes full advantage of his company’s lax standards, often wearing a sweater spattered with little golfer images, and a fleece traversed by wolf motifs that reminds him of growing up in Alaska.
One of the things I always enjoyed about these WSJ fashion articles was when they shared the price of some of the outfits. While these prices aren’t as outrageous as ones I’ve seen in the past, it’s still much more than I would pay for a comparable item., except for perhaps the clogs.
In all fairness, Gallagher does note that he has yet to see a man in his sixties dress this way, so I feel like I’m not missing out on any fashion trend.
But if I were to start dressing like I used to, there would be a lot of bellbottoms in the winter, and speedos in the summer…