I think at heart I must be a frustrated ad-man. I love great commercials and ads, as well as clever marketing campaigns.
So imagine my excitement when I received an email today that Marketing Birds had compiled an ebook that featured the best ads of 2019.
It’s been a while since I’ve featured something from Marketing Birds, the wonderful home of marketing and advertising students at Izmir Katip Celebi University in Turkey. Based on their insights, I knew it was going to contain some great ads, and I was not disappointed.
I thought I’d share a few of my favorites here.
- Sephora recognizes that many of us just want to do our shopping in peace, and not be asked: “How can I help you today?”
- Coke, as usual, is always at the top of the ad game, and here are two that were chosen by Marketing Birds:
be sure to read the small print…
- This is quite the visual created by McDonalds:
- A clever way to advertise sugar-free Chupa Chups lollipops:
- A reminder from Colgate what you should be doing after eating a sweet snack. How cool would it be to build a disposable toothbrush into such snacks!
- And perhaps it’s no surprise that an ad from the students’ university made the cut. But it is quite good.
- And then there were a couple of images that highlight the power of marketing.
- Here’s one that focused on branding:
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- and one that looked at the effectiveness of promotions and discounting:
If you’d like to see Marketing Birds’ complete collection of the best ads of 2019, you can click here. And if you want to stay up on the latest in marketing and advertising, here is their Twitter account.
A big thank you to the students (and faculty) at Luiss University for this wonderful compilation.
Borden's Blather 
These ads are all so cute, clever and creative. I guess that’s why they made the list. “Prove you are not a robot” (or a brain in a vat) seems like it might have come from a philosophy class?
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they are all quite creative; as to the robot one, I’m not sure who actually created the ad, but I was think it was used to attract students to apply to the school.
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Love the Coca-Cola one. 🙂❤
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They are both quite good.
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I find most ads pretty clever, and I also appreciate the genius and creativity that goes into them. On the other hand, the greeting card industry needs a face lift. I like to send friends and family greeting cards, but it’s aggravating to look at so many that consistently hammer the same stupid themes. (I don’t know what that has to do with ads, but I felt the need to get that off my chest.) 😎
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My main problem with greeting cards is how expensive they are!
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I did not see the basket options at Sephora in April but I think it’s a great idea. Also the Starbucks one is so true as to how much we pay for branding.
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I’m not sure is the Sephora baskets were just at one location or at most. It is a great idea. And we certainly pay for those brand names.
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Clever ads, but my favorite was the color-coded shopping baskets.
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It is a great idea. I hope it catches on at more places.
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I always enjoy your posts on advertising and commercials. The creativity behind them is always appreciated and admired!
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I’m a fan of creativity of all types. That’s why I’m such a fan of your poetry!
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Thank you Jim for sharing some interesting and creative marketing tidbits. Many corporations spend big bucks on marketing.
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I guess they must think all that spending is worth it.
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I should have studied harder in my Principles of Marketing class during my undergraduate days at Montana State. But come to think of it, teaching uses marketing strategies every day.
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That toothbrush under the ice cream haha 😂
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That one was quite clever.
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