The Color Pink – the Latest In Psychological Warfare?

Here is a blurb about the color pink from the Color Psychology web site:

Pink has many positive associations. It is a calming, non-threatening color. It is linked to innocence, hope and optimism. It also represents positive aspects of traditional femininity like nurture and kindness. Its negative sides are that it can seem weak, vulnerable and silly. It is also linked to shallowness and not seeing reality.

A potential benefit of pink was discovered by Alexander Schauss, who found that it could be used to suppress human aggression. Schauss named the particular shade of color that he used as Baker-Miller pink, after the commander (Baker) and a warden (Miller) at the Washington State Department of Corrections who allowed him to test his theories. They agreed to paint the ceilings and walls this color and observe its effect on inmates; the color was found to cause a short-term decrease in aggression.

Another benefit was found at the Health, Weight, and Stress Clinic at Johns Hopkins University, where more than one third of nearly 1,700 subjects noted Baker-Miller pink reduced their appetite. Kendall Jenner has painted her living room this color because of its calming and appetite suppressing qualities.

It didn’t take long for others to think about how to use these qualities in more subtle ways.

  • During the ‘80s, the college football team at Colorado State would paint the visiting team’s locker room in Baker-Miller Pink in an attempt to relax the opposing team — a detrimental physiological state in a highly-charged physical sport. The impact was deemed to be so intrusive that the Western Athletic Conference governing body introduced a rule where both teams’ locker rooms had to be painted the same color.
  • Norwich City Football Club in the U.K. is using the allegedly testosterone-lowering powers of the color pink to throw opposition teams off their game by painting the opposing team’s locker room in pink.
  • Opponents of the University of Iowa football team face not only an all-pink locker room, but also all-pink bathrooms, including the urinals and the ceilings. It was the brainchild of former head coach Hayden Fry, who had a master’s degree in psychology. “When I talk to an opposing coach before a game and he mentions the pink walls, I know I’ve got him,” Fry wrote in his autobiography, according to Sports Illustrated. “I can’t recall a coach who has stirred up a fuss about the color and then beat us.”

So what do you think? Are you feeling calmer? less aggressive? not as hungry? less willing to make helmet-to-helmet contact?

If so, you can thank me for the lovely shade of pink I wrote this blog in…



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